Blue Oval Certified Dealerships

A. We know it isn't enough to sell the kinds of cars and trucks you want and to build them to high-quality standards. A customer's most direct experience with Ford Motor Company is at the dealership. Ford Blue Oval Certified recognizes dealerships that excel in customer service that will go the all-important "extra mile" before and after the sale.

A. Absolutely. Any dealership wishing to participate in the Blue Oval Certified Program must meet Ford's high standards for customer satisfaction in all areas of the customer purchase experience. These include the attentiveness and concern of every employee in sales, parts/service and administrative positions; dealer-initiated customer programs; customer care following the sale; and even the quality of the facilities.

A. Certainly, Ford Motor Company plays a big role in determining BOC dealers, however, the most critical element is what customers like you say about the dealership through customer survey feedback.